About Dr. Andrea Th\u00fcrmer Leung<\/h2>\n
Andrea was born in Swabia (W\u00fcrttemberg, Germany) and trained as a hotel\/restaurant manageress in the Black Forest – Hotel Traube Tonbach. Afterwards, she planned to expand her professional knowledge abroad. She first spent 2 years in South Africa, then 1 year in New York City and later 20 years in Hong Kong, China.<\/p>\n
She was always fascinated by the respective cultural differences and the international business dynamics. She was particularly attracted by a project of the Chinese government (Millennium Project), which she was allowed to accompany for 8 years. There she was able to experience Chinese communication and negotiation strategies live.<\/p>\n
She also managed a team of about 50 Chinese employees and was responsible for quality control, HR development and project management. This experience inspired her to complete a Master’s degree in Training and a PhD in Social Sciences with a focus on Chinese business culture. She then returned to Germany in 2008 to share her experience and knowledge in intercultural seminars.<\/p>\n
Her clients come from various industries that operate branches in China or have business contacts with Chinese people through Chinese investments in Germany.<\/p>\n
Customer testimonials repeatedly mention the successful dovetailing of theory and practice and the real-life examples in the training, which then stick and enable successful learning.<\/p>\n
As a trainer and consultant for Chinese business culture, Andrea stands for practical tips, insider knowledge and successful transfer.<\/p>\n<\/div>
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Professional experience in the folllowing sectors<\/h2>\n<\/div>\n- Suppliers of automotive transport and construction
\nindustries<\/li>\n - Mechanical engineering industry<\/li>\n
- Suppliers of jewelry and electronics industries<\/li>\n
- Houshold applieances and products<\/li>\n
- textile industry<\/li>\n
- Hotel and catering industry<\/li>\n
- Technical colleges and chambers of commerce<\/li>\n<\/ul>\n<\/div>
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Publications<\/h2>\n<\/div>\n- Dragon Business: How the traditional concept of \u201aguanxi\u2018 works in modern day China (Doctorate thesis in the British Library)<\/li>\n
- Business s\u00fc\u00df-sauer. Business Etikette f\u00fcr Deutsche und Chinesen (2014)<\/li>\n<\/ul>\n<\/div>
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